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Introduction
Structure
Defining Your Company
General Responsibilities
Organization Structure
Developing Processes
Basic Financials
Marketing vs. Branding
Selling Opportunities
Customers and Rentention
Controlling Costs
Understanding Costs
Overhead vs. Direct Cost
Overhead Budgeting
Field (Direct) Labor
Other Direct Costs
PartMaster File
Minimizing Inventory
Stocking Service Trucks
Keeping Costs Current
Pricing Right
Net Profit Pricing
Field (Direct) Labor
Capacity Planning
Flat Rate Service
Sales Bundles
Customer Retention
The Club
Benefits to Your Customer
Benefits to Your Company
The Five Marketing Points
Cash Flow
Cash Flow Management
Gross Profit Dollar Forecast
Timely Invoice Processing
Collections Process
Profit First® Method
Resources
Books to Read
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John P. Dresser, Jr.
Christopher A. Link
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Books - Business Structure and Process Development
The E-Myth Revisited - Michael Gerber
E-Myth - Michael Gerber
Built to Sell - John Warrillow
Built to Sell - John Warrillow
Books - Advertising, Marketing and Branding
Book Yourself Solid - Michael Port
Book Yourself Solid - Michael Port
Duct Tape Marketing Revised & Updated - John Jantsch
Duct Tape Marketing Revised & Updated - John Jantsch
Books - Focus on Profit and Accounting
Profit First - Michael Michalowitz
Profit First - Michael Michalowitz